Sales Training
Needs Assessment & Strategic Planning
Would you build your new home or office building without any blueprints? Neither
would we. At GP Strategies, we believe that the most engaging and effective sales training
programs—the ones that truly improve your sales team’s performance—are
a result of careful planning. We will work with you to develop a strategic blueprint
for your entire training program, or deliver an objective assessment of your current
training program.
Plan for results today—and tomorrow.
Taking the time to develop a training program strategy is one of the best investments
you can make in your business. This step will help you:
- Align your sales training program with your organization’s short-term and
long-term goals
- Improve your understanding of the training and non-training needs of your sales
force
- Gain buy-in from individuals and groups who will be impacted by the training
- Achieve better results, faster
- Get it right the first time, preventing costly re-work
If your organization already has a training strategy, we will assess your program
and make recommendations to gain efficiencies, address emerging issues, and fill
in skills gaps so that you can keep your successes moving forward.
Uncover your biggest performance opportunities.
Before beginning to develop any deliverables, we will conduct a needs assessment
that profiles your sales force and analyzes performance gaps. As part of this process
we will:
- Assess both your current and long-term performance goals
- Study a sample of your target audience
- Conduct a series of interviews with stakeholders and successful individuals within
your organization
- Analyze the data
- Develop a report outlining our findings and formal recommendations.
Create a training strategy that works.
Using the findings from our needs assessment, GP Strategies will help you set benchmarks and
define your training program objectives—from courseware needs to promotions
and incentives plans. Then, we’ll use proven instructional design strategies
and tactics to help your team acquire the right skills, knowledge, and perspectives
in order to be more effective sales professionals.
Contact us today to learn more about GP Strategies’s needs assessments and strategic
planning: